Here are some of the best tips and ideas that can be used for your website on-page optimization campaign.
- Do not make use of site-wide links: Site-wide links are highly deplored in the latest changes of the algorithm, and may even help you to lead a penalization of the SERPs of your website. As a measure of precaution, it is recommended to make use of one site-wide for every forty to fifty unique links from forty to fifty domains.
- Make use of title as well as Meta description as wisely as possible. They are said to be the best choice that you can make to avoid supplemental pages. Make each page with unique title and description. Do not repeat more than 20 to 25 per cent of the title and description tags within content or different pages. Make use of limited number of characters in the title tag, and put the most important one out of them. Make use of them at the beginning of each relevant page.
- Try to make use of heading tags in the top most position of the page of your website, in the source order and not the visual order.
- Do not be a copycat. Do not make use of the same content over and over. Make use of fresh
and relevant content that creates an attraction for your website. Try to be more innovative because duplicate-content can give you something for short time and then will bring you back at low positions.
- Make use of pen and paper. Prepare an agenda always and keep a pen with you always. Write down every possible idea that you get. People sometimes have great ideas with them, but just because of time and being busy people forget to trace them down and later they forget.
- Try to develop other websites that rotate around your primary niche. Make use of better
market as well as infuse brand and traffic for your primary website. This does not mean to develop a scraper websites. It is required to build quality contents and it also needs to invest money, time and work for them. Make them a vehicle that can be used to better market your primary website.
- Make use of Google’s, Yahoo’s and Bing’s sitemap services. It will not only provide you with
invaluable server and website data but it will also get your pages to index faster.
- Do not ignore the image search functions of Google. Yahoo, Live and Ask. Many a times it
is possible for you to get higher traffic from the image search engines as compared to the usual search and this is especially with the content rich website.
- Make use of title attribute on links which surrounds the images, and make use of Alt
attribute on the image tags themselves.
In order to do marketing it is very necessary for you to first know all the aspects of the marketing field. Marketing is the way of producing results in terms of getting benefits for your company.