In the world of business there are three types of clients. It is possible for the client to mark a web address and arrive directly from the website as far as they are within your address. This reduces somehow the known customers. A second approach that can be used is linking your site to another site. This is considered to be the efficient way of generating traffic for your site. For this you need authorisation of the other sites in order to link them with your sites. This can happen only of your site has the potential of attracting traffic; if it is not then no authorisation site will be ready to affiliate your site.
The client or the customers can ultimately find you through the search engine. It is very necessary for your site to have some positive and good rank on the search engines because search engine is the tool that helps the customers to search for your site. For example if you type a city name the search engine presents a list of sites connecting to that particular name. These sites are presented in the ranking order they possess. Therefore in order to get success online it is necessary for you to bring your site on the top ten ranking because people generally are not interested to go beyond the first page to search anything
Search engine optimisation is said to be the effective tool of marketing. People are interested in the top sites because they feel that sites on the first page are the ones that provide best services. So if you want to be in the eye of the customer you need to bring your site on the top position. For this search engines take into consideration dozens of factors for the ranking of the site. Google has hundreds of criteria for their classification system. When the search engine ranks they see that whether your site contains the information for which the browser is looking. In order to get success in this field your site should have lot of keyword rich content.
If you have a good creative content with the great description of your site and your product as well as have the potential to attract customers but lacks in the proper usage of keyword then in such circumstances you may lose the battle. The density of keyword in content varies from one search engine to another however in general it is accepted to have about 3-5 per cent of density. Therefore if you are writing a five hundred word article then you need to use keyword boiler at least 15 to 25 times. Other than keywords the next way to increase your search engine rankings is through links that you use in your site. Links denote the search engine that the site has potential information which is very useful.
Search engine optimisation is considered to be the most effective tool if it makes proper use of two strategies that is keyword rich content and various links to other sites.