IT and Marketing Services
SEO Vs. SEM
What is The difference Between SEO And SEM:
Are you confused in what is the difference between SEO and SEM? Let us clear the confusion of assuming SEO and SEM similar. Many people assume SEO as the synonym of SEM, which is not true as there is a big difference between the two. Search engine marketing is seemed to be rather broad term as compared to search engine optimization. Search engine marketing is everything that makes full use of search engine technology with ultimate aim of promoting a web site and increasing the traffic. This promotion of sites helps to increase the profit of business therefore search engine optimization is considered to be subset of search engine marketing.
The aspect of search engine marketing that is considered being outside the realm of search engine optimization is the paid inclusion, traditional ads, pay per-click advertising etc. Paid inclusion helps you to add your site directly to database rather than setting up that site that could be found by search engine spiders. Traditional ads place paid advertisements on the result pages of search engine. PPC are the advertisements completely controlled by the advertiser. They decide for which keyword should bring up the advertisements.
The advantage of immediacy is more offered by the search engine marketing practices in contrast to the pure search engine optimization:
With the help of SEO, you can increase traffic and visibility for your website but it can be achieved if you don’t have the problem in spending lot of money. Search engine marketing campaign is never completed without search engine optimization.
In spite of having lots of difference, SEO is directly related to SEM because without SEO implementation of marketing techniques will not be able to achieve their desired goals.
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