With the advanced computer technology, internet is evolved. Internet has brought a magical change around the world. It has proved to be a new and successful platform for several businesses. Today, websites on this web world are serving as online business centers. It has given rise to several other businesses and services like web design and development services. One of the trends generated with it is internet marketing also known as search engine marketing. Nowadays there are several firms across the net that offer search marketing services for the clients.
Search marketing services incorporate range of services that are associated with internet marketing. It includes variety of services like search engine optimization (SEO) services, pay per click services and their management, conducting marketing campaigns through net advertisements and social media sites. All search marketing services are closely related with popular search engines like Google, Yahoo, Bing etc. As search engines are the media for surfers to avail information about particular product or services. The main goal of all search marketing services is to give exposure to your products and services for maximum sale and earn benefits from it.
Search engines always undergo changes in their strategies, policies and algorithms for searching on viewer’s keywords. These changes and updates greatly affect all search marketing services. Recently, on June 13-15, SES Toronto is rolled in Canada. It conducted the leading search and social marketing event. It provided keynotes and sessions on SEO, pay-per-click, social media etc. for search marketing service providers. It was great event for search engine marketers.
Last month, Bing has released its top search features for users to find fast, install and interact with IOS applications. However, it does not include interaction with Android applications. That lag has covered by Yahoo. Recently, Yahoo has added two features that support Android applications. These features are Yahoo App search and Appspot.
The App search option is easily accessible from top panel for navigation. After selecting this option on desktop or mobile, Yahoo searches through complete database of IOS applications and Android. Users can navigate to proper OS using simple toggle option provided at the top of the screen.
In addition, users can filter these applications to view free or paid options as per their need. The search results are arranged by price, importance and rating that are found in Android market and Apple apps store. Here, users can avail list of trendy apps in additional panel on the screen.
The AppSpot feature is very useful for those who are interested in discovering new apps. This feature is available for both Android and IOS and provides search features, tab for ‘related apps’, daily suggestions, direct links to application downloads, quick summaries of applications.
Appspot feature is completely free for all. With these useful features, Yahoo has expanded its span from IOS apps to Android. These features are helpful for search marketing services as Yahoo has reached to the mobile users incorporating Android and Apple Apps store databases in its search results.
All these inventions are enhancing search marketing services and ultimately businesses and end users are benefitted with it.